DIRT DEVIL CAMPAIGN
Dirt Devil hand held vacuums are trusted all over the world for being reliable to clean up messes. This campaign targets parents who have their hands full with their busy lives. The goal of this campaign is to demonstrate to these parents that there is no need to turn into a “Dirt Devil” and stop the fun of childhood moments. A light hearted tone is carried across all the campaign elements through the use of simple spot illustrations and humorous copy.
Awards & Recognition
This campaign was named a 2018 Adobe Design Achievement Award Semi-Finalist.