Mission: My Jacket Campaign
The Mission: My Jacket campaign encourages Patagonia's loyal customers to wear their jackets for long-term use. As an outdoor wear company who is environmentally conscious, Patagonia wants to empower its customers to combat the growing "fast fashion" trend in today's clothing industry. Jacket owners can also share with the global Patagonia community by using the hashtag #MissionMyJacket. As an extra incentive, Mission: My Jacket participants can receive unique, collectible, and location specific patches for the years that they have worn their jacket that they can display.