Simplify with Sonnet Campaign

 

Sonnet Home and Auto Insurance is revolutionizing the way Canadians purchase insurance. Relating to our target audience of millennials in Canada, a 360-degree campaign was created. The creative concept for this campaign uses symbols that are very familiar and relatable to millennials. Emojis keep the mood fun and light-hearted and act as a translator to help point out the important policy information while cutting out all the complicated insurance jargon that millennials just don’t have time for.

This campaign was co-created by B Nicholson and was made using The One Club Young Ones Client Brief 2018. 

MAGAZINE ADVERTISEMENTS

commercial

SIMPLIFY WITH SONNET APPLICATION

TRANSIT ADVERTISEMENTS

SOCIAL MEDIA VIDEOS

QUIET ON THE SET! - OUR CAMPAIGN IN THE MAKING