Simplify with Sonnet Campaign
Sonnet Home and Auto Insurance is revolutionizing the way Canadians purchase insurance. Relating to our target audience of millennials in Canada, a 360-degree campaign was created. The creative concept for this campaign uses symbols that are very familiar and relatable to millennials. Emojis keep the mood fun and light-hearted and act as a translator to help point out the important policy information while cutting out all the complicated insurance jargon that millennials just don’t have time for.