Sock Hop Hounds Pitch Book


Sock Hop Hounds is a 1950’s themed mobile washing service for both hounds and humans. Dog owners can bring their hounds for an on-the-go grooming. Busy owners can also bring their own laundry to one of the truck’s vintage washing machines. City go-ers do not have access to their own washing machines, so Sock Hop Hounds provides a one stop shop service for both humans and their beloved hounds. Given the task of creating a new spin on a typical mobile dog grooming service, the concept started with the development of a creative brief and then fully explained in a pitch book including 3 specific marketing campaigns for Sock Hop Hounds.