Boys & Girls Club Lancaster
Branding

Non-Profit Branding
Social Media Design

During my time at Godfrey, I was proud to work with our local community partners and on many of our pro-bono design projects. I led the design and rebranding efforts for the Boys & Girls Club of Lancaster, Pennsylvania after they came to us looking to have a unified presence online for their donors. I crafted a comprehensive brand guide and social media template system that modernized their visual identity, but also maintained their fun personality in line with the children they serve. I also created an annual report that was distributed to all donors. Through thoughtful design, cohesive typography, and a refreshed color palette I helped establish a unified and impactful brand presence that strengthens their mission of community engagement.

Please see the Flipbook below for a look at the full brand guide.