Dr Martens:
Make Your Own Waves

Photography
Illustration
Advertising

Professional musicians are always in the spotlight, but Dr. Martens Air Wave boots are embracing their rebellious roots and are dedicated to putting you in the limelight. This conceptual fashion campaign features original photography and design to emphasize the emotion and passion that comes along with young musicians enjoying their favorite instruments while wearing Dr. Martens Air Wave boots. An interactive pop-up was created outside local concert venues, which encourages music lovers to take photos of themselves doing their own fun poses and share them on social media with our own hashtag #MakeYourOwnWaves.