Central Market Bag

Illustration
Product Design

Creative Direction: Deb Brandt, Fig Industries
Photography: Karlo Gesner, Fig Industries

Lancaster is lucky enough to have a beautiful and vibrant local market right downtown. The Lancaster Central Market came to Fig with the idea of designing custom tote bags and I was able to work on illustrations to match all of the wonderful produce and local products they sell.

Wanting the design to be eye catching and interesting but still simplistic, I hand illustrated fruits and veggies in a rustic, ink block style and then took it digital to complete the design! These bags can be seen in the hands of shoppers around Lancaster and are available for purchase at the S. Clyde Weaver stand in Lancaster Central Market.